Early morning March 2, 2015 I was wandering around in my house, filled with anticipation. I was both excited and terrified at the same time as I went through the day’s agenda for the hundredth time, looked through all the collection bags and checked that everything was ready to go. This day we started this lifelong commitment for real, that would change my own and Sekina’s life forever.
After a moment, the doorbell rang and the first sales representatives arrived to the Kling Group’s first conference. I sensed tense expectation among all the participants. How would it be? What products would they sell? Why do we have a frog logo? There were more questions than answers!
When I was standing in my living room before our first five employers I proudly revealed that our goal was to become the largest company in the business before the end of 2020, you could hear a pin drop. This crazy thought has now become our common truth and everything we do in the Kling Group gets us closer to this goal! We really believe that anything can actually happen only you believe in what you do and work enough on it.
The actual sales in Kling Cordena started on the 4th of March. Therese Bergholtz in Gothenburg was the sales woman who took the first historic order at the Kling Group and the rest is history.
The first period from March to June was a period where we built the fundaments of the company. In the fall, we put in the next gear. The focus then was on recruitment, product development and above all the construction of subsidiary number two, Sortina. The year ended with sales figures well over budget and with good profitability, which we needed to be able to reinvest in future brands.
January-February 2016, we follow our plan to double our sales compared to 2015. The new sellers have started in an amazing way, and I am incredibly proud of the commitment that exists throughout the company. Both sales staff, managers and office staff has an unmatched desire to really work together and help each other to build the brand and the company. The Kling Group is not a “one man show”, rather we build the entire company on participation, enjoyment and the common will to evolve.
When I now on the 1-year anniversary summarizes the situation, we are today over 20 sellers in the company, has operations in two countries, three brands under the Kling Group and an impending move to new larger premises. I am extremely happy and proud over this developments we have made in just one year!
Now we are approaching spring and the sun comes out more and more. We intend to continue this journey towards a brighter future with the ambition to offer our customers the industry’s best and brightest products and solutions for efficient working.
Sincerely,
Fredrik Kling
