Day: September 5, 2016

After a wonderful summer we have switched into top gear to achieve our goals and dreams of 2016. The results from August is just completed and we see an almost unbelievable increase in sales compared to the same month in 2015 at + 95%.

To see how far we have come from the start at our kitchen table 1.5 years ago to present day with 3 strong brands, in the industry’s fastest growing company, gives me an incredible feeling!

We have built a company filled with fantastic employees that all greatly contributes to our joint success. As the faithful blog readers know, we follow our plan to become the largest Company in the industry by the end of in 2020.

Since day one our ambition with Kling Group has been to put people at the center. Customers, employees, suppliers and partners are all equaly important parts of this. We have always strived to be open, inclusive and have always had the greatiest intentions as the foundation of everything we stand for. We have already managed numerous charity projects and has included the entire staff in these efforts since day one.

We can now reveal that we soon will launch Kling Foundation, our very own charity foundation! We want to create an opportunity to help people in the long term and therefore will annually allocate 1% of our annual turnover to this foundation. This year, the sum will be resulting in 25,000 € to invest in important charity projects, provided we follow the budget. With our expansion plan in fresh memory, this amount naturally grow in line with our own development.

Our aim is to create an environment where our employees are seen and can find their own way of personal growth and development through life. At the same time, we want our employees to be 100% involved in development of the Kling Group. In line with this, we have developed and introduced a profit-sharing program that all employees can take part in. Our idea is that when the Kling group going well and create a surplus – all employees get a share of the frog cake. This is obvious and natural if you really think that the most important resource is our employees. My own and Sekina’s role is to humbly create the absolute best possible conditions for the people on the Kling Group to develop their full potential. An honest and motivating leadership is according to me about putting yourself in the background so that others may step forward, grow and develop.

Our growth continues unabated ahead and this week, four highly appreciated and skilled employees, Jenny-Anjelica-Linda and Josefine, all got permanent employment when their probationary period expired. I’m very proud of your incredible performance during these last six months and I am really pleased that you have chosen to grow together with us. I am extra proud that our latest rising star Jasmine Knape Bofeldt became the Kling Group’s best seller her first month with us at the new brand Kling Promera. Before 2016 is over, the plan is that we’ll be thirty sellers divided amongst our three (current) companies. Onward to our goal!

Fredrik Kling

CEO

Our very first official event as the Kling Group took place in early March 2015, on our first conference. There we launched our first subsidiary Kling Cordena and the first collection, which was received with open arms by everyone involved. We also showed our new frog cars, our former warehouse in the Kling garage and we demonstrated our new website for the first ranks of valiant employees. Fredrik Kling already had the courage or perhaps the insanity to announce our expansion plan for the upcoming years and proudly showed off our coming brands, even though we by that time had not yet received a penny of revenue.

The plan was still crystal clear and thoughtfully mapped out already. The expansion plan was supposed to take place over a 3 year period, with a new subsidiary per year. We have little too much energy and ambition to sit and wait for something to happen though, so why wait? We are very pleased to announce the launch of Kling Promera, which primarily focuses on products for first aid and lifesaving courses in CPR / CPR-D & Lifesaving First Aid for Children.

It has been a fun, busy and challenging time since we began to sketch out the basics of this newest company in the spring. Fredrik and Sekina flew around the world and visited suppliers and producers in a number of countries to create the best collection on the market. Meanwhile, the design department was put to work to find a new approach for the graphic profile with a color scheme that was different from what was available on the market. Everything was obviously not on track and we had a little bad luck when we tried to register the company name Kling Curina, which apparently was a little too similar to another company’s name, which botched a couple of weeks of production.

Holiday times and such nonsense as vacation had to be shortened considerably and the last few months have been packed. The results have not been long in coming, and the collection is both stylish, distinctive and unique in its design.

Graphically we have worked a lot with illustrations and clear graphic symbols for the end users to quickly find the right first aid product for emergencies. Even in terms of color, we have tried to encode some of the products to make it easier to distinguish each article. It is of course clear similarities with our other design collections, although the frog this time had a less prominent role than in previous Kling companies.

Promera’s Sales Manager Jasmine Knape Bofeldt is the one responsible for starting up this new brand. Jasmine has 9 years of experience in the industry and has already done a fantastic job in her short time with us. Lifesaving training can mean the difference between life and death (!) And we are very proud to provide this important service to our customers.

We wish Jasmine good luck to the grateful task to keep on buildning the industry’s best and largest company!

The creative department at the Kling Group has been fairly occoupied for the last couple of months. A lot of time has been put down in the creation of our latest sales company Kling Promera, together with the magnificient start Collection for this third installment in the Kling Group. We have also been busy preparing for the inauguration of our new headquarters during our summer. As if that were not enough, we also had time to implement a new charity project at the amusement park Grona Lund along with the organization Giving People. As icing on the cake, we also released 12 new revolutionary products to existing companies that received a great reception by our lovely customers.

At our conference last week, we had fantastic energy in the companies. We conferred largely independently in the sales companies, but of course, had a number of common points on the agenda. As usual we had a gastronomic almost perfect barbecue dinner at our favorite restaurant “Hemma hos Kaj”. Most memorable though, was our bloody serious table tennis tournament where we crowned the Table tennis Grand Champion at the Kling Group. Our newest seller Albin Pålsson (which really had not even started yet) won the coveted title of Grand Champion and revealed that he, thanks to the blog, had read that table tennis is our primary form of hanging out. Therefore, it seemed perfectly reasonable that he would work out 2-3 times a week throughout the summer. Such great spirit!

Except Albin, we have received a number of new additions to the staff that are all fantastically important for the continued construction of the Kling Group. Besides a number of new sellers, a new Sales Manager to Kling Promera, a new recruitment manager and a newly appointed finance-ability to the office, we have six new sellers starting in August / September at our companies.

In terms of earnings, we are already ahead of this year’s budget and we are aiming to double our turnover this year compared to 2015, which seems to be going great with our current sales force.

We are content with this info for this time. There are of cource a lot more to tell you about but it will have to wait for later posts.