Creating a visual identity is a major undertaking. The mission is to make a template for how the Kling Group to look in the media, in print, on the product packaging, website, social media and other external / internal communications. This design formed the basis for the entire collection. Our ambition is to create a common expression that represents quality, functionality but with a nice and cohesive layout.

The product design will be developed during the entire business as we strive to improve and innovate in all aspects. Our designer used the visual sketches of all products, which made it much easier to decide on a final design. Sekina Kling knew more or less all the time what she was looking for, and together they came up with the look of the current collection.

The aim is to put our own stamp on our range of products which we feel stand out in the competition and distinguish themselves from their predecessors. Each product should be better or equal to the best in the current situation on the market, with a clear design goal that stands for itself. Pictured is a miscellany of various product sketches, many of which are existing product today.