A few weeks ago we decided that all of our male employees would be in the Kling Group Movember Challenge, which internally was received with mixed emotions. In the company there are a few different teams, some of which run a full beard, others are smooth shaved and not a single soul has a mustache. Getting everybody to agree to the challenge proved to be a pretty easy game when we cleverly managed to use “peer pressure” as an incentive.
For those of you who want to know more about the Movember Foundation, here is some information: The initiative on Movember started in Australia in 2003 with about 30 participants. Movember Foundation finances research on men’s health, testicular cancer, prostate cancer, mental illness and physical inactivity. The basic idea is that through growing a mustache we create more awareness of male health risks in its most common forms. 5 million people have participated and contributed since its the start, with a total of approximately 485 million € collected!
We have decided to help this organization to grow a little more, while in the meantime, enjoy the luxury of offering high class pictures of our mustaches (of varying quality). Our approach is as follows: For every new follower of the Kling Group Facebook accrued during November, we donate 20 SEK in our own name. The aim in the end, in addition to raising money for charity, is that we will get more followers in social media. This is because we want as many people as possible to be a part of the journey we are on to become the largest company in our industry! We would also like to invite our customers and suppliers to give them a greater insight into what kind of company we are.
As a help in this campaign, we have created campaign cards that are very similar to our real business cards, but with the campaign printed on the back instead of our usual info. We have created a Movember-page that anyone can donate to during the whole period and we will count up the number of new followers every week and put the corresponding money directly on this page.
At the moment, we have close to 200 new followers on the campaign’s first week, which had generated a contribution of 3820 SEK. Every week we will also post pictures on our over-inflated lips and show how it goes with the culture. Our dream goal is to reach 1000 followers on Facebook before the end of the year, which we can only achieve if this and other posts are shared widely. Thanks in advance!
