Sekina Kling is the female half of the Kling Group owners. So far in the blog, we have focused quite a lot on the other half, Fredrik Kling, but now voices have been raised to know more about the industry’s most skilled sales woman.

Fredrik and Sekina have been life partners and worked together for a long time and it’s obvious why, when you see them together. They radiate so much warmth and love for each other and complement each other incredibly well both personally and professionally. Now is the time to highlight this professional-looking, charismatic, soft yet tough woman, to hear a little more about how she looks at life, leadership and the construction of the Kling Group.

Sekina has an ability to live in the moment and focus entirely on what she has in the agenda for the moment. The communication therefore becomes sporadic and often via email or SMS, to not steal focus from the planned activity.
We still managed in the nick of time to set up an interview, Please enjoy!

What are your personal ambitions with the Kling Group?

– My ambitions with Kling Group is that ultimately become the largest in the Nordic region. Not only for the cause was, but to fulfill my great dream. I have visions that we should be sufficiently large and self-propelled that I do not need on a daily basis in the actual control, but I can get the opportunity to work with the charity on a higher level. With charity I really mean that I want to find ways and means so that I can help other people to help themselves!

We have already made a large number of charitable projects in the Kling Group and there are many reasons for this. We want to ensure that all personel really have the opportunity to feel what it’s like to help someone for real. Sekina is the real driving force behind this important ambition of the Kling Group and always try to find new areas we can contribute to.

Why does the Kling Group do so many charity projects?

– We often forget to be thankful for everything we have and when you help others, you feel incredibly good. It helps me to pause and be grateful for everything I have in my life. Most people who work with us have been doing very well and everyone can give something back to those who have it worse. I usually say that not everyone can do everything but everyone can do something. I believe that it really feels great to help others, so that they can feel good as well and develop. This brings in an incredible amount of energy back, so really, it’s selfish to help others!

What is most important to become a good leader according to you?

– First, and perhaps most important is to really care properly about your employees. We must dare to make demands and believe in people, get them to grow, by your faith in their qualities and in this way to get them to believe in themselves.
– Everyone has both good and less good properties and if you look at each individual’s unique characteristics you can help them by developing their positive sides, to make them grow.
-If you choose to focus on the positive things that are, instead of the bad things, this allows the positive side do become larger and then remove the negative. I think that the basis of all life is energy, If you always try to create positive energy, you get so much synergy effects from this!

How to create a good corporate culture, according to you?

-Communication Is the key to everything, and we have since the start been very transparent, honest, open and engaging in our communication. Our first employes took this to heart and this has spread further automatically in the organization.
– We also have telephone meetings with the entire company every Monday morning where we go through the next week, any important information and allows talented people to share their knowledge with the group. That way, everyone can get important information relevant for the coming work week and it is also very good for promoting fellowship. We have an established procedure to cooperate, and all employees help each other with tips on products, customers, or procedures that can help everyone forward. In this way, we have created a very positive environment!

You give an incredible amount of energy to your employees. Many call you when they have had a bad day, when there is adversity or when they need a boost. How are you building your own energy?

– For me it is incredibly important to take time for yourself. I get up at 05.00 and meditates every morning and can look inward and prepare for the day. Fredrik is of course my big inspiration and beacon that I look up to and always want to discuss important decisions with. Training is also incredibly important, and of course family time.
– I live in the present, and always try to be where I am right now. I push away everything else and exist just where I am at the moment. Then I can deliver on the subject at hand and not worry so much about any problems. Instead I try taking on one thing at a time. I love to live and for me it is very important to enjoy quality more then quantity. I am so incredibly grateful for the life I have. I work hard but I have so much frun in the process that it really is not a job but a lifestyle to pursue the success of the Kling Group!

How to become a good sales person?

– First of all you see to get me as a leader, then you listen to what I say and do not cheat with what I expect! Jokes aside, one must understand the importance of preparing themselves and you have to decide that you really want to be good at this. Also, of course, you need to be prepared that it is hard to be the best at your work, no matter what line of business you do.
– To become a good sales person is very hard without a capable leader and a genuine will to succeed. I also believe in good energy, positivity and that you sell your personality rather than a product. For me it is important to highlight what makes each person unique, not how to do things. You should get them to be themselves and show what great personalities they have.

Besides sales and leadership, what are your other priorities at the Kling Group?

– I am traveling with my vendors at least 3 days a week and the rest of the time is spent on product development, supplier meetings, accounting, billing, and design work. Right now we have a great integration of our CRM system and our business that takes a lot of time. Since we started the Kling Group, I have spent many and long evenings at the kitchen table with work. This is a lifestyle and I love what I’m doing!