Our very first official event as the Kling Group took place in early March 2015, on our first conference. There we launched our first subsidiary Kling Cordena and the first collection, which was received with open arms by everyone involved. We also showed our new frog cars, our former warehouse in the Kling garage and we demonstrated our new website for the first ranks of valiant employees. Fredrik Kling already had the courage or perhaps the insanity to announce our expansion plan for the upcoming years and proudly showed off our coming brands, even though we by that time had not yet received a penny of revenue.
The plan was still crystal clear and thoughtfully mapped out already. The expansion plan was supposed to take place over a 3 year period, with a new subsidiary per year. We have little too much energy and ambition to sit and wait for something to happen though, so why wait? We are very pleased to announce the launch of Kling Promera, which primarily focuses on products for first aid and lifesaving courses in CPR / CPR-D & Lifesaving First Aid for Children.
It has been a fun, busy and challenging time since we began to sketch out the basics of this newest company in the spring. Fredrik and Sekina flew around the world and visited suppliers and producers in a number of countries to create the best collection on the market. Meanwhile, the design department was put to work to find a new approach for the graphic profile with a color scheme that was different from what was available on the market. Everything was obviously not on track and we had a little bad luck when we tried to register the company name Kling Curina, which apparently was a little too similar to another company’s name, which botched a couple of weeks of production.
Holiday times and such nonsense as vacation had to be shortened considerably and the last few months have been packed. The results have not been long in coming, and the collection is both stylish, distinctive and unique in its design.
Graphically we have worked a lot with illustrations and clear graphic symbols for the end users to quickly find the right first aid product for emergencies. Even in terms of color, we have tried to encode some of the products to make it easier to distinguish each article. It is of course clear similarities with our other design collections, although the frog this time had a less prominent role than in previous Kling companies.
Promera’s Sales Manager Jasmine Knape Bofeldt is the one responsible for starting up this new brand. Jasmine has 9 years of experience in the industry and has already done a fantastic job in her short time with us. Lifesaving training can mean the difference between life and death (!) And we are very proud to provide this important service to our customers.
We wish Jasmine good luck to the grateful task to keep on buildning the industry’s best and largest company!
