We were then forced to rewind the tape a little bit and bring him back in time to when we started building the brand. Early on, at the concept stage, we set up a few points that have become more important than anything else. We wanted to build a company that will always put people first, both our customers and our employees. We have since day one decided to be an open and transparent company where we strongly believe that our most important resource is our employees. We want (of course) that our employees shall be 100% involved in the company’s development!

We live by a very simple truth, that it is our employees who in all contacts with customers, friends, family, neighbors or other people raise and develop our common brand. We believe in the idea that a strong brand filled with values and sense makes the difference between success or not.

We went through a long and glorious process when we tried to find a good, clear symbol that could stand for itself. That was happy and easy to relate to, with a high recognition factor. We finally landed in our beloved frog. At this moment, there were no products, vendors, or anything else of the important things needed when to start a successful business. In the rearview, we are incredibly excited about this symbolic decision;)

The Frog-symbol has since then proven to be a stroke of genius. We have a high recognition of our products, our materials, customer support, our cars, our phones, pens, umbrellas and all other possible ways in which we think it is important to promote ourselves. The frog is basicly everywhere!

For our proud employees, the frog stands for change, development, compassion and consideration for other people. It stands for a strong cohesion and great team spirit. The Kling Group is a team, who are strongest together. The high goals regarding the company’s development can only be achieved through our joint efforts. The fact that we also have the best products is also a plus 😉

So, what is then the frog? The Frog’s creator, our Creative Director and design-guru Henrik Åkerlund, who has been extremely helpful with finding the names of our subsidiaries, and also named all of our products, have apparently been idle in this case and has so far not come up with a name for this. For us it is easy, the frog does not need a name, it is and always will be the Kling-frog!

/Fredrik Kling