Blogg.

Initially, I want to tell you that the Kling Group’s journey to become the industry’s largest company in Scandinavia in 2020 continues with unchanged speed. During the month of January, we started selling products for our second subsidiary Kling Sortina. As in all start-ups, it’s been a lot of hard and focused work to get everything up and running.
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Mr. Kling sums up January

Fredrik Kling’s summary of January

Initially, I want to tell you that the Kling Group’s journey to become the industry’s largest company in Scandinavia in 2020 continues with unchanged speed. During the month of January, we started selling products for our second subsidiary Kling Sortina. As in all start-ups, it’s been a lot of hard and focused work to get everything up and running. Everything from deciding the product concept and graphical profile, to find products that match the high standards we have in both function and design. Now when the collection grows, we feel a great joy and pride in how good the results are.

The sale has started and our northernmost sales rep Claes Oxelgren wrote the first historical order for Sortina. Both I and Sekina have been visiting our clients and presented products. The response is beyond all expectations, and the reception from customers has been amazing! (At the bottom of this post you can see why).

The basis of the Kling Group has always been the people. Obviously all the great customers, but also all those who have chosen to work with us in the company. In order to succeed in our goal to become the largest company in the industry we also need to have the industry’s best and most motivated leaders. We had our first leadership meeting in our home during the past weekend where we worked on plans and strategies for how we will succeed together with our ambitious objectives. We have built the foundation for a great leader organization!

At this writing, I sit on the plane home from Paper World in Germany. My mind is full of impressions and exciting new ideas while trying to fathom all new and interesting projects in the pipeline. We have had several interesting meetings with both existing suppliers and colleagues in the industry and promising new suppliers. A funny story came from a colleague / competitor in the industry at a Friday dinner. He told us that his neighbor just realized he had bought cleaning products from a competitor in the industry. Our dinner company asked what the company name was and the neighbor could not think of the name of the company but it was a frog on the products … Our humble colleague / competitor admitted that the recognition factor of our frog is a stroke of genius!

We are now in an expansive recruitment phase where we are during February has 5 highly skilled sales people who started with us. They are with us on an amazing journey that has just begun. They will have a buffet of opportunities when they are ready for the next step in their careers. Development is the big key word in this context.

Our journey to become the industry’s largest companies in 2020 continues and you as a reader of the blog will be able to follow us all the way there!

Fredrik Kling,

CEO.

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