To develop smart and functional products is something we are passionate about. To give you a little more insight into this work, this week’s post deals in the purchasing process, packaging design, product and construction of collections.
When a new product is born, it is always based on a need. In order to offer the market’s best products, we must of course make some adjustments so that all items meet our tough quality standards. This results in that we can influence the content or function of a hand cream, or add the coriander oil in a product to obtain a moisturizing function.
On our summer conference, we launched a number of products which are all produced in Sweden. We care about nature and try as much as possible to avoid unnecessary environmental burden through long-distance transport. It also means that we can have a very open and close collaboration with our producers so as to have a good and quick dialogue throughout the product development. At this writing, we are planning for the autumn conference. We have 7 new additions to the sales staff who have not met each other yet and we intend to release new and exciting products that complement our already highly potent portfolio!
Simultaneously with this, we also update our existing articles to new versions with a slightly different label and multilingual translation. We have recruited on the majority of the potential districts and starts to really get a foothold in Sweden. Now we suspend the recruiting process for the moment and focus on educating and teach our new sales staff our routines. We wish all new employees a warm welcome!
We are constantly working hard to bring new items to the collection, but also glances at all the ideas and concepts that we want to continue working with within The Kling Group. Many exciting plans are discussed and we are preparing the launch of the next subsidiaries. The warehouse has just been expanded with new shelves to make room for all the new deliveries. We both grow out of our stock and must also clog up so that we can deliver larger quantities when we launch our new additions to Kling Cordena!
We begin to get a clear and consistent theme in our packaging designs, where sketches and model building gives a clear view of the concept which makes it easier to keep a consistent line. When new formats or exciting packaging templates pops up it’s important to keep within the set limits of the graphic profile.
Regarding the inner and outer boxes we now have a set design with three black and three white sides on all the boxes, we can customize. We had red subpages on our packs in the beginning but has now decided to clean up the profile and only keep the colors black and white.
We have achieved new sales records both as a company and at the personal level. We have an incredibly strong cohesion of the enterprise and all colleagues advises, assists and pushes each other to create the best possible circulation. There has been an honest and personal culture based on competition, will, cohesion and commitment, which is fantastic to see. The hard work that our employers has conducted results in the fact that we can concentrate even more on upcoming brands.
We continue to keep our sights set on becoming the largest company in the industry in the Nordic countries and to do that we need to diversify our markets! A big thanks goes out to all our customers. We are incredibly excited about all the wonderful relationships we create with people all over the country!
