Our main idea is to always deliver a product that is better or equal to the best on the market. We wanted to create a complete concept where the look and feel of the product is just as important as the function. This work became more and more concrete when we started looking for products that felt natural in the collection that we wanted to create.
The purchase work started at full speed in February and innumerable suppliers, manufacturers, agents, distributors, and factories were visited to create the best collection we could imagine. The rumors about us had preceded us, and when suppliers understood our ambition, it was easy to produce what we wanted. In the picture we see a very excited Fredrik Kling on his way to Frankfurt for the first product fair, we visited the new company.
